After months of research, development, and testing, we’re thrilled to unveil our brand new look.
This fresh new identity will give us a springboard for our ambitious plans to bring our products to even more UK consumers, and create radically personalised services that will help people fully realise their financial potential.
While a lot has changed – a bold new logo, icons, and tone of voice – our products still work in exactly the same way.
A year in the making
We started on this journey 12 months ago. In partnership with, KBS Albion, we took stock of who we were and where we wanted to be. We wanted to capture and build on our customer-focussed culture: ensuring that our borrowers’ and investors’ interests remain at the heart of what we do.
Since we were founded in 2005, we’ve cultivated a dynamic, customer-obsessed culture. As part of our partnership with Albion, we defined our seven core values that guide and influence our behaviour and decisions:
- We are customer-obsessed.
- We are positive.
- We are results-focussed.
- We do the right thing.
- We are bold.
- We work as a team.
- We strive to be the best.
Our new look and tone of voice have grown out of, and continue to reflect, these values; underscoring our commitment to being open and honest in how we look and sound.
“We firmly believe that our internal culture should drive our external brand, and for us the new look is a visual articulation of what we stand for: customer-obsessed, bold and results-focussed. Our purpose is, and always has been, to create richer lives for everyone by making money simple and fair, and the new visual identity will support us as we begin Zopa’s next stage of growth.”
– Amy Miller, Chief Marketing Officer, Zopa
Want to get involved?
Customers like you gave important feedback while we were choosing our new look and feel. We regularly invite our borrowers and investors to come to our office in London to test out new features and give feedback. If you’d like to take part, let us know.
We’re always working on new ideas and ways to improve customer experience: so please take a look around, and let us know what you think.
Gemma Newton is Brand Manager at Zopa.
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