What are cookies?
Cookies are small text files, which are stored on your device when you visit websites. They can be stored for a set amount of time or indefinitely. We don't store sensitive data, like bank details, in cookies.
When we use the term ‘cookies’ in this policy, this includes similar technologies, including pixels, web beacons and IP addresses, device fingerprinting used to achieve the same effect (frequently to identify and track you).
- remember your preferences and whether you’re logged in or not
- help improve our site by analysing your use of the site, where you like to go and where you don’t, and test different versions of our site
- detect and prevent fraud
- show you adverts for Zopa and our products
- check the effectiveness of advertising campaigns
Some of the cookies we use are ‘third party cookies’ meaning that third parties will have access to the information in those cookies. Sometimes these cookies are set directly by Zopa on behalf of the third party, sometimes they’re set by the third parties directly.
We use some cookies to remember your preferences and so we can provide some services to you to help improve your experience, including live chat.
We provide some social media buttons so you can share content on social media sites (Linkedin, Twitter, Facebook). These sites may also use your information for advertising purposes.
Zopa uses a range of cookies to help us understand how you’re using our site and app, what content you’re interested in, and analyse any problems you’re experiencing with the site, including through the use of session recording. We also use them for something called “A/B testing” so we can show different users, different versions of our site to see which they prefer.
All this is to help us to improve our site and app and to ensure they work as well as they can and that customers get a good experience.
Advertising and targeting
Zopa uses behavioural advertising to show you adverts for Zopa and our products around the web. Behavioural advertising relies on data about you to show you more relevant adverts as you browse the internet. As part of this, information about you will be provided to a range of third parties operating in the adtech ecosystem.
We also use specific cookies from social network sites so we can show you ads on those sites.
Also, if you click on an advert for Zopa or a link in an email we send you, we’ll track your activity on the site in line with the above section on analytics, but also to measure the effectiveness of our adverts and in connection with our app, to understand the route you took to install it.
Third party cookies
Here’s a list of the third parties whose cookies or similar technologies are used on the site or our app, together with the category they fall into.
|Cookies||Purpose||Management, opt-out link, or method of tracking if not cookies|
|Google / DoubleClick||Advertising||https://support.google.com/ads/answer/2662922?hl=en-GB|
|AppsFlyer||Conversion tracking for analytics purposes||Device fingerprinting/IP address|
|Google Analytics||Website usage tracking for analytics||https://tools.google.com/dlpage/gaoptout|
|Google Optimize||Analytics||Browser settings|
|Marketo||Email marketing tracking for analytics purposes||Browser settings|
|Optimizely||A/B testing for analytics purposes||https://www.optimizely.com/legal/opt-out/|
|SessionCam||Session recording for analytics purposes||https://sessioncam.com/choose-not-to-be-recorded|
|Intercom||Live chat functionality for improved customer experience||Browser settings|
|Involve.me||Customer engagement||Browser settings|
|OneTrust||Customer experience||Browser settings|
|Optanon||Cookie preferences for customer experience||Browser settings|
|Salesforce Liveagent||Live chat functionality for improved customer experience||Browser settings|
|Iovation||Fraud detection||Device fingerprinting|
|Threatmetrix||Fraud detection||Device fingerprinting|
|Addthis||Social media||Browser settings|
|Social media||Browser settings|
|Social media||Browser settings|
Most browsers are set up to automatically accept all cookies, including third party cookies. You can update your browser settings to block some, all or just third party cookies.
As well as the opt-out links above, you can also opt-out of being tracking for online advertising purposes by a range of third parties here: http://www.aboutads.info/choices and http://www.youronlinechoices.eu/