{"id":39289,"date":"2024-10-31T10:51:10","date_gmt":"2024-10-31T10:51:10","guid":{"rendered":"https:\/\/www.zopa.com\/retail-finance\/blogs\/a-b-testing-retail-finance\/"},"modified":"2025-03-03T09:50:45","modified_gmt":"2025-03-03T09:50:45","slug":"a-b-testing-retail-finance","status":"publish","type":"post","link":"https:\/\/www.zopa.com\/retail-finance\/blogs\/a-b-testing-retail-finance\/","title":{"rendered":"A\/B testing: can it work for Retail Finance?"},"content":{"rendered":"<p>A\/B testing is a way to compare two versions of something to figure out which performs better. It&#8217;s most often associated with websites and apps &#8211; but it can also be used to perfect your retail finance offering.<\/p>\n<p>&nbsp;<\/p>\n<p>For example, you might choose to offer interest free finance to customers, with terms from 3-24 months available. But how will you know which is the most popular term length &#8211; and whether its also the most profitable?<\/p>\n<p>&nbsp;<\/p>\n<p>Swapping out your promoted offers and analysing how they perform against your revenue goals is a great way to make use of A\/B testing. But the success of these tests hinges on having a finance provider capable of delivering the necessary insights and data.<\/p>\n<p>&nbsp;<\/p>\n<p>Here&#8217;s an example of how forward-thinking merchants are using A\/B testing and data analytics to boost sales.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/D2LmRqYLnAA?si=XKympebEbXDlaqZt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. Use data to boost revenue<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/swyfthome.com\/\">Swyft<\/a>, a modular sofa brand with a reputation for quality design, adopted retail finance to help customers manage their purchases more flexibly. But as a retailer with high-ticket items, the brand needed a solution that would both improve accessibility for customers and contribute to business growth.<\/p>\n<p>&nbsp;<\/p>\n<p>Swyft was offering Zopa&#8217;s finance solution, DivideBuy at checkout. Initially, the options available were 3-12 months interest free finance, but once DivideBuy launched its regulated finance products, the retailer was one of the first to trial the new offers.<\/p>\n<p>&nbsp;<\/p>\n<p>The business decided to test multiple financing options (including both interest-free and interest-bearing options) over various terms. Doing this meant it could narrow down the optimal financing structures that aligned with customer preferences &#8211; and, ultimately, boost sales.<\/p>\n<p>&nbsp;<\/p>\n<p>By asking for granular insights from its finance provider, Swyft could track changes in customer behaviour and quantify the impact of each finance offer. This lead to a year-on-year (YoY) revenue increase of 65% within the first month of trialling the new, longer-term offers.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Boost approval rates and conversions<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Merchants offering financing face the challenge of balancing accessibility with profitability, particularly when it comes to high-ticket purchases.<\/p>\n<p>&nbsp;<\/p>\n<p>To effectively run A\/B tests on financing products, approval rates need to be high enough to deliver a well-rounded picture. DivideBuy\u2019s credit engine delivered strong approval rates for Swyft, alongside a two-minute seamless credit journey. This allowed Swyft to maintain accessibility and high conversion rates, critical metrics in any A\/B testing scenario focused on customer adoption.<\/p>\n<p>&nbsp;<\/p>\n<p>Through A\/B testing, Swyft discovered that DivideBuy\u2019s longer-term regulated, interest free offers were converting at even higher rates than unregulated short-term options. This meant the brand could focus its marketing efforts on promoting its most popular finance offers to boost sales.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>3. In-depth insights and real-time reporting for\u00a0growth<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Commercial rates are often one of the first things a merchant will look at in a finance provider. But don&#8217;t underestimate the power of choosing a partner who can get you the data you need to really make the most of your retail finance solution.<\/p>\n<p>&nbsp;<\/p>\n<p>DivideBuy\u2019s account management team provided Swyft with detailed reports, giving the business a clear view of incrementality and profitability across different finance offerings. For Swyft, this level of reporting enabled a quick and accurate evaluation of which financing options yielded the best returns.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>4. Why A\/B testing with the right retail finance provider matters<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Implementing A\/B testing in retail finance isn\u2019t merely about offering different finance options; it&#8217;s about consistently optimizing to find what works best for both the business and its customers. Without a provider who can supply the insights needed to analyse customer behaviour and revenue impact, merchants miss out on opportunities to refine their approach and maximize growth.<\/p>\n<p>&nbsp;<\/p>\n<p>For Swyft, DivideBuy&#8217;s capacity to support high-ticket lending, combined with their robust reporting, allowed them to use A\/B testing effectively. The brand identified that longer-term interest-free options were most successful at increasing customer adoption and revenue.<\/p>\n<p>&nbsp;<\/p>\n<p>The value of working with a data-centric finance provider is clear: only with the right insights can retailers understand the efficacy of their A\/B tests and make informed adjustments that align with business goals.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>If you&#8217;re a merchant in the retail finance space, A\/B testing can be an excellent way to optimise revenue and enhance customer satisfaction. But to make this strategy truly effective, it\u2019s essential to choose a finance provider capable of delivering high-quality data, detailed insights, and robust reporting.<\/p>\n<p>&nbsp;<\/p>\n<p>By partnering with a provider like DivideBuy, you can leverage A\/B testing to identify your most successful finance options, achieving sustained growth and a superior customer experience.<\/p>\n<p>&nbsp;<\/p>\n<p>Find out more by getting in touch with our expert team today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to learn how to use A\/B testing to boost your credit sales? Here&#8217;s how our merchant partner Swyft made it work for them.<\/p>\n","protected":false},"author":5,"featured_media":39290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-39289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dividebuy-insightstechnologytrends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B testing: can it work for Retail Finance? - Zopa Finance<\/title>\n<meta name=\"description\" content=\"Want to learn how to use A\/B testing to boost your credit sales? 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