{"id":36569,"date":"2022-09-06T09:00:56","date_gmt":"2022-09-06T09:00:56","guid":{"rendered":"https:\/\/www.zopa.com\/retail-finance\/retailer-articles\/why-consumers-prefer-bnpl-to-credit-cards\/"},"modified":"2025-03-03T09:46:08","modified_gmt":"2025-03-03T09:46:08","slug":"why-consumers-prefer-bnpl-to-credit-cards","status":"publish","type":"post","link":"https:\/\/www.zopa.com\/retail-finance\/blogs\/why-consumers-prefer-bnpl-to-credit-cards\/","title":{"rendered":"Why consumers prefer BNPL to credit cards"},"content":{"rendered":"<p><b><i>Key highlights:<\/i><\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\"><br \/>\n&#8211; Clear distinction between buy now, pay later and the traditional credit card option<\/span><\/i><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\"><br \/>\n&#8211; Cost of living crisis driving consumers to tighten their budgets, meaning they\u2019re more likely to take on BNPL and interest free credit with retailers who offer them<\/span><\/i><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\"><br \/>\n&#8211; Consumers and retailers must be careful with BNPL, but DivideBuy\u2019s interest free credit offering provides the perfect solution<\/span><\/i><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As the cost of living crisis worsens, more people than ever are turning to credit as a way to better manage their payments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Relatively unknown until a few years ago, the buy now, pay later (BNPL) space is\u00a0 <\/span><a href=\"https:\/\/news.sky.com\/story\/davidson-kempner-takes-stake-in-buy-now-pay-later-provider-dividebuy-12402850\"><span style=\"font-weight: 400;\">now worth \u00a310bn to the UK alone<\/span><\/a><span style=\"font-weight: 400;\">. And for many consumers, <\/span><a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/the-changing-face-of-consumer-credit-how-gen-x-gen-z-and-millennial-shoppers-prefer-to-pay\/\"><span style=\"font-weight: 400;\">particularly younger generations<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s now preferred to credit cards.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Most will be aware of both these <\/span><a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/understanding-credit-from-revolving-and-instalment-credit-to-the-benefits-for-retailers\/\"><span style=\"font-weight: 400;\">credit options <\/span><\/a><span style=\"font-weight: 400;\">, but what\u2019s the difference between the two? And is now an ideal time for your eCommerce site to adopt a <\/span><a href=\"https:\/\/dividebuy.co.uk\/lp\/point-of-sale-credit\/\"><span style=\"font-weight: 400;\">POS financing option<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>Interest free credit\/BNPL vs credit card &#8211; what\u2019s the difference?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><b>What is a credit card?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A credit card is a form of loan where, rather than coming from the consumer\u2019s bank account, the money spent is borrowed from the provider of the card. Those funds are then paid back over an extended period of time &#8211; often up to several years.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Depending on the provider and the deal selected by the consumer, these may have a period of interest free borrowing. However they normally involve interest being incurred at some point during the card\u2019s lifetime. Repayments begin almost as soon as any money is spent, with fees and a potentially damaged credit score incurred for late or missed repayments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>What is interest free credit?<\/b><\/p>\n<p><a href=\"https:\/\/dividebuy.co.uk\"><span style=\"font-weight: 400;\">Interest free credit<\/span><\/a><span style=\"font-weight: 400;\"> and BNPL deals are very much as they sound. Rather than paying for the entire product all at once, regular payments are spread out over a predetermined period of time. The length can vary, but it\u2019s generally shorter than its credit card alternative.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">BNPL and interest free products are aimed at making it easier for consumers to manage their money. Many of these deals, like DivideBuy\u2019s finance solution, are interest free, however offers from other lenders can vary so be sure to read all of the small print before signing up.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>What\u2019s the difference?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BNPL deals are separate credit agreements forged each time the consumer buys a product. Unlike credit cards &#8211; which involve a bank, building society or lender &#8211; they are agreements solely between lenders offering the deal or product and the customer. They\u2019re also for relatively shorter periods of time (for example, two to twelve months with DivideBuy).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are three reasons why consumers are choosing interest free credit\/BNPL options over credit cards.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Cost of living crisis<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Working out why your customers may <\/span><a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/ethical-lending-how-uk-retailers-are-supporting-customers-through-the-cost-of-living-crisis\/\"><span style=\"font-weight: 400;\">choose a BNPL product over credit cards in the current climate<\/span><\/a><span style=\"font-weight: 400;\"> certainly isn\u2019t rocket science.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">People with credit cards, loans and traditional finance agreements are used to paying significant interest on their initial borrowing &#8211; so i<\/span><a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/5-things-you-might-not-know-about-interest-free-credit-payments\/\"><span style=\"font-weight: 400;\">nterest free credit is immediately a more attractive option<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This type of credit is available on a wide range of products and services, giving shoppers more choice on how they pay for orders which previously may not have been available on credit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Soft credit checks\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A growing number of BNPL\/interest free credit offers come with an option to check your eligibility without harming your credit file &#8211; before continuing with a hard credit check.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">DivideBuy\u2019s <\/span><a href=\"https:\/\/dividebuy.co.uk\/lp\/eligibility-checker\/\"><span style=\"font-weight: 400;\">Eligibility Checker <\/span><\/a><span style=\"font-weight: 400;\">lets customers run a soft credit check in seconds, so they can proceed with a hard check, confident that they\u2019ll be approved for the amount they want to borrow.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quicker lending decisions<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With the <\/span><a href=\"https:\/\/dividebuy.co.uk\/faqs\/\"><span style=\"font-weight: 400;\">DivideBuy checkout<\/span><\/a><span style=\"font-weight: 400;\">, customers simply need a valid debit or credit card. They also need to be aged between 18 and 75, a permanent resident of the UK and hold a valid mobile number. That\u2019s it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When a credit provider has a streamlined, rapid user journey like DivideBuy, retailers benefit from reduced checkout abandonment, increased average basket values and a higher conversion rate for your online store. This is a key difference from credit cards &#8211; where the application process can often take weeks or even months.\u00a0<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>Why should I offer interest free credit?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Many retailers see value in interest free deals because they can offer customers more flexible ways to pay &#8211; without having to wait for repayments to be made before getting revenue through the door. The credit risk is taken on by the lender, not the retailer, making this an attractive option for eCommerce brands.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Partnering with an ethical Lendtech company like DivideBuy has had a huge impact on retailer conversions, reducing cart abandonment and driving more revenue. To find out more about the benefits, see our\u00a0 <\/span><a href=\"https:\/\/dividebuy.co.uk\/success-stories\/\"><span style=\"font-weight: 400;\">retailer success stories<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>DivideBuy is going the extra mile in responsible and ethical lending\u00a0<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our advice to consumers and retailer partners when choosing <\/span><a href=\"https:\/\/dividebuy.co.uk\/lp\/buy-now-pay-later-solutions\/\"><span style=\"font-weight: 400;\">buy now, pay later solutions<\/span><\/a><span style=\"font-weight: 400;\"> is the same: take care. Some lenders will charge interest on these deals, meaning the consumer ends up spending more than if they paid all at once. They may also charge an admin or processing fee.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This isn\u2019t the case with DivideBuy. There are no hidden costs to using our\u00a0 <\/span><a href=\"https:\/\/dividebuy.co.uk\"><span style=\"font-weight: 400;\">interest free finance facility<\/span><\/a><span style=\"font-weight: 400;\">. If you buy something that costs \u00a3600, that\u2019s exactly what you\u2019ll pay.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that the UK\u2019s BNPL industry is currently unregulated &#8211; although the Government has proposed <\/span><a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/dividebuy-leading-the-way-in-ethical-lendtech-as-government-sets-out-new-industry-regulation\/\"><span style=\"font-weight: 400;\">new industry rules that could become law in 2024<\/span><\/a><span style=\"font-weight: 400;\">. This will mean lenders must offer protection for borrowers to help them avoid financial difficulty as a result of the credit agreement.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While we welcome that forthcoming regulation, at DivideBuy, we\u2019re <\/span><a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/dividebuy-leading-the-way-in-ethical-lendtech-as-government-sets-out-new-industry-regulation\/\"><span style=\"font-weight: 400;\">already delivering market-leading ethical lending practices<\/span><\/a><span style=\"font-weight: 400;\"> that benefit our consumers and retailers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our credit application decisions are based not only on the customer\u2019s credit history, but also their circumstances and affordability information. We put the customer first to help them access flexible finance and manage their budget more effectively.\u00a0<\/span><\/p>\n<h2><b>How can I sign up?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Becoming a DivideBuy\u2019s retail partner is a simple, seamless process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To join thousands of UK retailers choosing us as their trusted Lendtech provider, <\/span><a href=\"https:\/\/dividebuy.co.uk\/book-a-demo\/\"><span style=\"font-weight: 400;\">book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our team today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key highlights: &#8211; Clear distinction between buy now, pay later and the traditional credit card option &#8211; Cost of living crisis driving consumers to tighten their budgets, meaning they\u2019re more likely to take on BNPL and interest free credit with retailers who offer them &#8211; Consumers and retailers must be careful with BNPL, but DivideBuy\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-36569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-topicstrends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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