{"id":36526,"date":"2022-02-01T09:00:32","date_gmt":"2022-02-01T09:00:32","guid":{"rendered":"https:\/\/www.zopa.com\/retail-finance\/retailer-articles\/how-simba-used-dividebuy-to-help-drive-growth-and-increase-customer-conversion-by-25\/"},"modified":"2025-03-03T09:45:01","modified_gmt":"2025-03-03T09:45:01","slug":"how-simba-used-dividebuy-to-help-drive-growth-and-increase-customer-conversion-by-25","status":"publish","type":"post","link":"https:\/\/www.zopa.com\/retail-finance\/blogs\/how-simba-used-dividebuy-to-help-drive-growth-and-increase-customer-conversion-by-25\/","title":{"rendered":"How Simba used DivideBuy to help drive growth and increase customer conversion by 25%"},"content":{"rendered":"<p>Simba Sleep is synonymous with the \u2018mattress in a box\u2019 eCommerce phenomenon and is now a household name. You\u2019ll have likely seen them on TV, social media, read <a href=\"https:\/\/simbasleep.com\/pages\/reviews\">reviews<\/a> online, or spotted one of the many, many <a href=\"https:\/\/simbasleep.com\/pages\/awards\">awards<\/a> they\u2019ve won!<\/p>\n<p>This fame and fortune is well earned, as the company started from very humble beginnings. Their story started all the way back in 1979 with a single piece of thread, when their family-run business supplied their first spool of thread to a Derbyshire mattress factory. From there, their thread business grew worldwide and has been used in 50 million mattresses in over 35 countries.<\/p>\n<p>In 2002, they decided they wanted to take this one step further and so used their thread to create their very own mattresses. This was a resounding success, which saw them sell over 1 million mattresses.<\/p>\n<p>This success enabled them to pursue their ultimate dream, which was to create the perfect mattress for the perfect night\u2019s sleep.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7287 aligncenter\" src=\"https:\/\/dividebuy.co.uk\/wp-content\/uploads\/2022\/01\/Simba_A.png\" alt=\"Simba Website Homepage Mattress Screenshot\" width=\"702\" height=\"325\" \/><\/p>\n<p>They brought together experts in cutting-edge design, foam and springs. Working with the world\u2019s leading manufacturers in these fields, combined with developing their own Simbatex innovation, multiple prototypes and lots of user testing \u2013 they designed what they set out to achieve: the perfect mattress engineered for sleep.<\/p>\n<p>Partnerships, and their culture of \u201cworking with the best\u201d were key to making this happen. This approach, along with their customer-centric ethos, is something they\u2019ve maintained to help them achieve further success and keep growing.<\/p>\n<p>They switched retail credit providers and started working with DivideBuy in 2019, as they sought a partner that shared their customer-first approach and who could offer an intuitive user experience to help increase conversions.<\/p>\n<p>\u201cDivideBuy has a proven success with conversions, so we were convinced that its offering could solve the checkout problems we were experiencing and lead to a better ROI,\u201d said Jon Moore, Simba\u2019s Head of eCommerce.<\/p>\n<p>We did exactly that. DivideBuy offered Simba a bespoke tool that not only provided the necessary interest free credit payment option, at an increased speed, but could also track the customer journey across its eCommerce website and discourage cart abandonment by providing an intuitive user experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7288 aligncenter\" src=\"https:\/\/dividebuy.co.uk\/wp-content\/uploads\/2022\/01\/Simba_stats.png\" alt=\"Simba 25% conversion rate graphic\" width=\"701\" height=\"395\" \/><\/p>\n<p>Our quick and simple sign-up process worked to the customer\u2019s benefit by retaining interest in the sale, and DivideBuy\u2019s high rate of acceptance meant more customers were able to take advantage of instalment-based payments.<\/p>\n<p>Our solution also showed customers the various options for spreading their payments earlier in the process before making their purchase, which made the final check-out significantly easier and faster.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7289 aligncenter\" src=\"https:\/\/dividebuy.co.uk\/wp-content\/uploads\/2022\/01\/Simba_B.png\" alt=\"Simba website 3 types of mattress\" width=\"700\" height=\"347\" \/><\/p>\n<p>James Bradley, our Director of Sales and Business Development, has supported Simba since the start of their journey with us: \u201cWe knew Simba wanted to improve the customer journey, providing a better experience for everyone who visited their online store. Our industry-best solution enabled us, and them, to better understand their customers through integrated tracking capabilities.<\/p>\n<p>\u201cThe DivideBuy technology integrated directly into the Simba platform, providing an enhanced checkout experience with reduced friction. All this combined meant that our partnership with Simba has helped drive business growth and increase sales, which is exactly what we want to achieve for our partner retailers.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7290 aligncenter\" src=\"https:\/\/dividebuy.co.uk\/wp-content\/uploads\/2022\/01\/DE-0196-Simba.png\" alt=\"Simba webpage screenshot of DivideBuy monthly breakdown\" width=\"700\" height=\"385\" \/><\/p>\n<p>Jon Moore, Head of eCommerce at Simba, concluded: \u201cI would absolutely recommend DivideBuy to other businesses looking to implement an interest free credit solution. DivideBuy will work directly with you to tailor a journey that works to your business\u2019 needs, like it worked with us to create a solution that helped us hit our KPIs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simba Sleep is synonymous with the \u2018mattress in a box\u2019 eCommerce phenomenon and is now a household name. You\u2019ll have likely seen them on TV, social media, read reviews online, or spotted one of the many, many awards they\u2019ve won! This fame and fortune is well earned, as the company started from very humble beginnings. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-36526","post","type-post","status-publish","format-standard","hentry","category-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Simba Used DivideBuy To Increase Customer Conversion by 25%<\/title>\n<meta name=\"description\" content=\"After switching from their previous provider, our insight and bespoke solution helped Simba increase customer conversion by 25%.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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