{"id":36461,"date":"2021-06-10T08:07:51","date_gmt":"2021-06-10T08:07:51","guid":{"rendered":"https:\/\/www.zopa.com\/retail-finance\/retailer-articles\/trends-to-watch-the-self-improvement-zoom-boom\/"},"modified":"2025-03-03T09:44:09","modified_gmt":"2025-03-03T09:44:09","slug":"trends-to-watch-the-self-improvement-zoom-boom","status":"publish","type":"post","link":"https:\/\/www.zopa.com\/retail-finance\/blogs\/trends-to-watch-the-self-improvement-zoom-boom\/","title":{"rendered":"Trends to watch: The self-improvement \u201cZoom Boom\u201d"},"content":{"rendered":"<p>Keeping an eye on trends is pivotal for businesses to stay ahead of their competition. Paying attention to past <a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/how-to-use-seasonal-marketing-to-increase-your-sales\/\">seasonal trends<\/a>, as well as what is currently happening around you and what you\u2019re personally experiencing is a good place to start.<\/p>\n<p>During the pandemic, most of us experienced the introduction of Zoom, Teams and Google Meet becoming part of our everyday working lives, but the sudden rise in video calls and meetings has meant we have spent hours staring at ourselves on screen.<\/p>\n<p>Poor lighting and skewed laptop camera angles are rarely flattering and have led to what the beauty and cosmetic industry is dubbing a \u201cZoom boom\u201d. These industries have seen a surge in sales, enquiries and bookings since the pandemic began, with many people having time to self-reflect and take the opportunity to emerge from lockdown as the best version of themselves.<\/p>\n<p>Combine this with the fact many people have unexpected money to spend after their holidays were cancelled and refunded, it doesn\u2019t look as though the rise of self-care and improvement is slowing down any time soon&#8230;<\/p>\n<p>&nbsp;<\/p>\n<h6><strong>Cosmetic dentistry<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p>The demand for cosmetic dental procedures has increased significantly since March 2020. Treatments such as teeth whitening, teeth straightening, veneers and crowns are <a href=\"https:\/\/dentistry.co.uk\/2020\/09\/18\/zoom-covid-boosted-interest-cosmetic\/\">proving popular<\/a> as people look to improve their smile.<\/p>\n<p>While we might still be wearing masks in certain settings for a while longer, meeting friends and family in real life again and being able to visit restaurants and bars without wearing masks will mean people\u2019s smiles will be up close and personal, so this is a great time for the dentistry industry to capitalise on this self-improvement trend.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h6><strong>Non-surgical cosmetic procedures<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p>The British Association of Aesthetic Plastic Surgeons (BAAPS) says its doctors were reporting up to <a href=\"https:\/\/www.brit-med.com\/blog\/noticing-trends-increased-interest-in-cosmetic-surgeries-during-lockdown\/\">70 per cent increases<\/a> in requests for virtual consultations during the pandemic for both surgical and non-surgical procedures.<\/p>\n<p>The most popular treatments were injectables such as Botox and fillers as well as skin resurfacing. But there\u2019s also been a surge in demand for \u2018neck rejuvenation\u2019 and \u2018jawline contouring\u2019 as people spend more time looking down into their computer\u2019s camera.<\/p>\n<p>Since lockdown restrictions started to ease in the UK, there was a 143 per cent increase in searches for Botox and a 117 per cent increase in searches for lip fillers in just one week in early April and this trend continues.<\/p>\n<p>&nbsp;<\/p>\n<h6><strong>Hair care<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p>Whilst women account for the majority of cosmetic procedures, men have been focusing on their hair, leading to an increase in requests for hair transplants. One clinic in London reported a <a href=\"https:\/\/www.menshealth.com\/uk\/style\/grooming\/a35837409\/hair-transplants-covid-19\/\">40 per cent increase<\/a> compared to the previous year, as people made the most of being able to recover at home in private without the pressures of in-person social commitments.<\/p>\n<p>More broadly, haircare in general was one of the best-performing categories in the beauty industry with people finding DIY solutions to cut, style and pamper their hair while salons were closed. Whilst it\u2019s expected that DIY-solutions won\u2019t remain the norm now salons are back open, it is expected that people are willing to spend more on their hair \u2013 with <a href=\"https:\/\/professionalbeauty.co.uk\/site\/newsdetails\/brits-spend-6-46bn-on-beauty-treatments\">research<\/a> showing that Brits are set to spend \u00a36.46bn on hair and beauty treatments in the next six months.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h6><strong>Skincare<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p>Lockdown gave people more time to focus on their skincare routine which led to <a href=\"https:\/\/www.thembsgroup.co.uk\/wp-content\/uploads\/2020\/07\/Covid-19-and-the-beauty-industry_.pdf\">sales of premium skincare products rising<\/a>. Many people, women in particular, focused on this as part of their evening wind-down and self-care routine, helping to alleviate stress and allowing them to turn-off after work before they go to bed.<\/p>\n<p>Post-lockdown it\u2019s expected that this new-found focus and good skincare habits picked up during lockdown will continue and we\u2019ll see a long-term shift towards wellness and pampering, whether that be at home or in a spa or salon.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>People have had time to focus on themselves and lockdown has provided them with more time to think about and research treatments. The continuation of working from home also provides the downtime people might need after procedures, so when they come to face the world again, they\u2019ll be ready to dazzle. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>For suppliers within these industries, it\u2019s a pivotal time to capitalise on these <\/strong><a href=\"https:\/\/dividebuy.co.uk\/retailers\/retailer-articles\/how-to-use-seasonal-marketing-to-increase-your-sales\/\"><strong>trends<\/strong><\/a><strong>. Many of these treats won\u2019t come cheap, so providing your customers with easy ways to pay and an interest-free credit option so they can spread the cost will help you increase your sales and set you apart from the competition. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping an eye on trends is pivotal for businesses to stay ahead of their competition. Paying attention to past seasonal trends, as well as what is currently happening around you and what you\u2019re personally experiencing is a good place to start. During the pandemic, most of us experienced the introduction of Zoom, Teams and Google [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-36461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends to watch: The self-improvement \u201cZoom Boom\u201d - Zopa Finance<\/title>\n<meta name=\"description\" content=\"Keeping an eye on trends is pivotal for businesses to stay ahead of their competition. 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Paying attention to past seasonal trends, as well as what is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zopa.com\/retail-finance\/blogs\/trends-to-watch-the-self-improvement-zoom-boom\/\" \/>\n<meta property=\"og:site_name\" content=\"Zopa Finance\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T08:07:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T09:44:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zopa.com\/retail-finance\/wp-content\/uploads\/2024\/07\/shutterstock_1297153102-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1348\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcus Hann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcus Hann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/\"},\"author\":{\"name\":\"Marcus Hann\",\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/#\\\/schema\\\/person\\\/6e37bb77b3406c97e3d52f60f7991877\"},\"headline\":\"Trends to watch: The self-improvement \u201cZoom Boom\u201d\",\"datePublished\":\"2021-06-10T08:07:51+00:00\",\"dateModified\":\"2025-03-03T09:44:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/\"},\"wordCount\":751,\"publisher\":{\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/shutterstock_1297153102-1.jpg\",\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/\",\"url\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/\",\"name\":\"Trends to watch: The self-improvement \u201cZoom Boom\u201d - Zopa Finance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/blogs\\\/trends-to-watch-the-self-improvement-zoom-boom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zopa.com\\\/retail-finance\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/shutterstock_1297153102-1.jpg\",\"datePublished\":\"2021-06-10T08:07:51+00:00\",\"dateModified\":\"2025-03-03T09:44:09+00:00\",\"description\":\"Keeping an eye on trends is pivotal for businesses to stay ahead of their competition. 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