{"id":39167,"date":"2025-02-02T06:05:10","date_gmt":"2025-02-02T06:05:10","guid":{"rendered":"https:\/\/www.zopa.com\/retail-finance\/retail-finance\/?post_type=new-retail-finance&p=39167"},"modified":"2025-02-24T11:04:09","modified_gmt":"2025-02-24T11:04:09","slug":"how-to-advertise-your-ecommerce-solution","status":"publish","type":"new-retail-finance","link":"https:\/\/www.zopa.com\/retail-finance\/retail-finance-explained\/how-to-advertise-your-ecommerce-solution\/","title":{"rendered":"How to advertise your eCommerce solution"},"content":{"rendered":"

Once you’ve got your retail finance solution up, be sure to keep your foot on the pedal so you can capitalise on its success.<\/p>\n

 <\/p>\n

1. Ask for training<\/span><\/b>\u00a0<\/span><\/h3>\n

 <\/p>\n

Whether your retail finance solution is available online, instore or both, you and your sales team need to know how to sell it.<\/span><\/p>\n

 <\/p>\n

Your finance provider should be able to offer you training and support around:<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 How to sell finance to customers\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Signposting your credit solution online and instore\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Using any tools and dashboards associated with the product<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Upselling to customers responsibly\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

2. Get Financial Promotions guidance\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

 <\/p>\n

Depending on the finance solution you choose, it may be regulated or unregulated. Either way, there are strict guidelines around promoting retail finance to customers. The last thing you want is to unintentionally mislead customers with unclear advertising.<\/span><\/p>\n

 <\/p>\n

Find a finance provider like DivideBuy who can offer you:\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Guidance around Financial Promotions\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Financial Promotions training for you and your team\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Digital and printable assets that comply with Financial Promotions guidance for advertising purposes\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

This will ensure you are safely and responsibly promoting your finance solution, protecting you, your team and your customers.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u00a0<\/span><\/p>\n

3. Ask for marketing support\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

 <\/p>\n

Letting customers know that you\u2019re offering retail finance is an excellent way to drive traffic away from your competitors. When you do well, so does your finance provider \u2013 meaning it\u2019s in their interest to help you spread the word. How can they do this?<\/span><\/p>\n

 <\/p>\n

As a blueprint, here\u2019s some of the marketing support we offer at DivideBuy:<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Seasonal campaigns and blog features\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Dedicated landing pages and retailer shopping directory\u00a0<\/span>\u00a0<\/span><\/p>\n


\n\u2013 Social media posts and promotions\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\u2013 Content collaborations and Success Stories\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Whatever provider you choose, make sure they\u2019re proactively helping you make the most of your finance solution.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

3. Review performance<\/span><\/b>\u00a0<\/span><\/h3>\n

 <\/p>\n

Reporting and analysis is a pain point for many merchants when it comes to retail finance providers. Account reviews should consist of more than just the numbers.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

You should be able to clearly link performance data with root causes, and get actionable suggestions from your account manager on how to capitalise on opportunities (or prevent an issue).<\/span><\/p>\n

 <\/p>\n

You should ideally get quarterly business reports from your retail finance provider. But as mentioned earlier, they should also give you access to your own real-time finance data, so you can keep tabs on how your finance solution is performing on a regular basis.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Once you’ve got your retail finance solution up, be sure to keep your foot on the pedal so you can capitalise on its success.   1. Ask for training\u00a0   Whether your retail finance solution is available online, instore or both, you and your sales team need to know how to sell it.   Your […]<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-39167","new-retail-finance","type-new-retail-finance","status-publish","hentry"],"acf":[],"yoast_head":"\nHow to advertise your eCommerce solution - Zopa Finance<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to advertise your eCommerce solution - Zopa Finance\" \/>\n<meta property=\"og:description\" content=\"Once you’ve got your retail finance solution up, be sure to keep your foot on the pedal so you can capitalise on its success.   1. 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